Pet Therapy™ x MCM collaboration installation at Design Week 2025, featuring a playful and colorful environment where comfort meets creativity.

MCM x Pet Therapy designed by Altea Biagetti with Atelier Biagetti / Milano Design Week 2025

MCM, the german luxury brand, and Pet Therapy present a bold new collaboration at Giardino delle Arti, a playful and sculptural project of pet-friendly poufs shaped like cats and dogs.

Pet Therapy™ Family enjoying a playful gathering at MDW 2025, celebrating creativity, design, and joyful interaction.

The immersive space embodies the Pet Therapy vision of a home where playfulness is not only welcomed, but essential to everyday life.

Pet Therapy and Vitruvio Virtual Reality come together to create a unique and imaginative hybrid object that blurs the boundaries between function and fiction: the Cuckoo Clock. This collaboration merges design, technology, and storytelling in an unexpected and playful form.

Pet Therapy™ x Vitruvio Virtual Reality collaboration showcasing Cuckoo Clock, exploring immersive and playful design.

Inspired by the traditional Engadine-style Swiss window, the Cuckoo Clock features a green wooden frame and a heart-shaped opening at its center. Inside, a video installation changes based on the viewer’s geographical location. The animations reflect local weather conditions and are set against dreamy backdrops quietly inhabited by pets, resulting in a rich and atmospheric experience.