Pet Therapy™ x MCM collaboration installation at Design Week 2025, featuring a playful and colorful environment where comfort meets creativity.

MCM x Pet Therapy designed by Altea Biagetti with Atelier Biagetti - Milano Design Week 2025

MCM and Pet Therapy present a bold new collaboration, a playful and sculptural project of pet-friendly poufs shaped like cats and dogs.

Pet Therapy™ Family enjoying a playful gathering at MDW 2025, celebrating creativity, design, and joyful interaction.

The MCM x Pet Therapy installation transforms the Giardino delle Arti into a vibrant, open-air dreamscape, where nature, design, and emotionally driven creativity coexist in perfect harmony. The immersive space embodies the Pet Therapy vision of a home where playfulness is not only welcomed, but essential to everyday life.

Close-up of Bao Pouf by Pet Therapy x MCM, highlighting the upcycled Visetos fabric texture and soft handcrafted finish.
Close-up of Mao Pouf by Pet Therapy x MCM, highlighting the upcycled Visetos fabric texture and soft handcrafted finish.

Crafted in MCM Visetos and durable outdoor fabric, these whimsical yet functional pieces are designed for both humans and their furry companions, redefining the boundaries between luxury, design, and interactive play.

Pet Therapy and Vitruvio Virtual Reality come together to create a unique and imaginative hybrid object that blurs the boundaries between function and fiction: the Cuckoo Clock. This collaboration merges design, technology, and storytelling in an unexpected and playful form.

Pet Therapy™ x Vitruvio Virtual Reality collaboration showcasing Cuckoo Clock, exploring immersive and playful design.

Inspired by the traditional Engadine-style Swiss window, the Cuckoo Clock features a green wooden frame and a heart-shaped opening at its center. Inside, a video installation changes based on the viewer’s geographical location. The animations reflect local weather conditions and are set against dreamy backdrops quietly inhabited by pets, resulting in a rich and atmospheric experience.